{"id":759744,"date":"2022-03-10T11:00:00","date_gmt":"2022-03-10T09:00:00","guid":{"rendered":"https:\/\/crystalsalon.com.ua\/wona-cze-ty-wona-concept-group-prezentuye-novyj-proyekt\/"},"modified":"2026-08-16T10:46:49","modified_gmt":"2026-08-16T07:46:49","slug":"wona-cze-ty-wona-concept-group-prezentuye-novyj-proyekt","status":"publish","type":"post","link":"https:\/\/crystalsalon.com.ua\/en\/blog\/wona-cze-ty-wona-concept-group-prezentuye-novyj-proyekt\/","title":{"rendered":"\u201cWON\u00c1 is you\u201d: WON\u00c1 Concept group presents a new project"},"content":{"rendered":"

WON\u00c1 is YOU!<\/h2>\n\n\n\n

\u201cWON\u00c1 is you\u201d: WON\u00c1 Concept group presents a new project. WON\u00c1 is me. WON\u00c1 is you. WON\u00c1 is each of us. WON\u00c1 Concept group presents a new project \u201cWON\u00c1 is you\u201d. Its main idea is to show that all girls, without exception, are beautiful and there is no need to adapt to the general \u201cstandards\u201d of understanding beauty.<\/p>\n\n\n\n

A study by Cornell University, conducted by Lori Neighbor and Jeffrey Sobal, showed that 70 percent of brides who participated in the study want to lose weight. This desire to adhere to imposed standards of beauty and supposedly \u201ccorrect parameters\u201d distorts the natural beauty and individuality of a person, forces them into frames, lowers self-esteem, deprives them of self-love and confidence. A frequent reason is the lack of the appropriate sizes of the desired dress.<\/p>\n\n\n\n

The project was shot by 3 completely different girls who presented 12 of the most popular dress models from the brands and , which are part of the WON\u00c1 Concept group . Classic and minimalist, lush according to the latest trends or fitted embroidered with lace and sequins - every bride will find her dress that will emphasize her individuality and beauty!<\/p>\n\n\n\n

\u201cWON\u00c1 Concept and Eva Lendel are recognizable and popular brands not only in Ukraine, but also in Europe and the USA. We could not stay away and ignore this topic, because it is important to us that absolutely every bride can find her dress, feel beautiful and confident, admire herself and her appearance. This was the reason and at the same time the inspiration for creating the project,\u201d shares Ilona Shramko, co-founder of WON\u00c1 Concept group.<\/p>\n\n\n\n

The name of the project \u201cWON\u00c1 is you\u201d conveys the main values \u200b\u200bof WON\u00c1 Concept group. The team believes that the process of preparing for a wedding should be enjoyed. Women are real muses: their beauty, strength and willpower become inspiration for creating incredible brand images. WON\u00c1 Concept group strives for every woman to be able to realize her dreams and not worry about centimeters, because during this period of life the most valuable are feelings and emotions.<\/p>\n\n\n\n

WON\u00c1 Concept<\/p>\n\n\n\n

Eva Lendel<\/p>\n\n\n\n

Agency:<\/p>\n\n\n\n

Lad\u00f3 Agency @lado.agency<\/p>\n\n\n\n

Photographer:<\/p>\n\n\n\n

Sergey Vasiliev @sergeyvasiliev1<\/p>\n\n\n\n

Stylist:<\/p>\n\n\n\n

Anna Goncharova @aniahoncharova<\/p>\n\n\n\n

Makeup:<\/p>\n\n\n\n

Olga Ostapchuk @olhaostapchuk<\/p>\n\n\n\n

Hairstyles:<\/p>\n\n\n\n

Pavlo Lotnik @pavellotnik<\/p>\n\n\n\n

Assistant makeup artist:<\/p>\n\n\n\n

Masha Cairo @instagram.com\/mashacairo<\/p>\n\n\n\n

Models:<\/p>\n\n\n\n

Olexandra Kyrtoka @ alexkirtoka<\/p>\n\n\n\n

Sofia Voznyak @svoz<\/p>\n\n\n\n

Alina Koval @alinakoval._<\/p>\n\n\n\n

\n\n
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\"\u201cWON\u00c1<\/figure>\n\n\n
\"\u201cWON\u00c1<\/figure>\n\n<\/figure>\n\n\n\n

You can try on dresses WON\u00c1 Concept<\/a> and Eva Lendel<\/a> in the CRYSTAL salon in Lviv by appointment \u2014 Book a fitting<\/a> on the website.<\/p>","protected":false},"excerpt":{"rendered":"

\u201cWON\u00c1 is you\u201d: WON\u00c1 Concept group presents a new project. WON\u00c1 is me. WON\u00c1 is you. WON\u00c1 is each of us. WON\u00c1 Concept group presents a new project \u201cWON\u00c1 is you\u201d.<\/p>","protected":false},"author":1,"featured_media":759745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[759189],"tags":[],"class_list":["post-759744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brendy-ta-kolekcii"],"_links":{"self":[{"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/posts\/759744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/comments?post=759744"}],"version-history":[{"count":3,"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/posts\/759744\/revisions"}],"predecessor-version":[{"id":760038,"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/posts\/759744\/revisions\/760038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/media\/759745"}],"wp:attachment":[{"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/media?parent=759744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/categories?post=759744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crystalsalon.com.ua\/en\/wp-json\/wp\/v2\/tags?post=759744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}