Mix & Match: WONÁ and the COAT by Katya Silchenko present their exclusive partnership
Relevance, practicality and style - this is how we can describe the collaboration of WONÁ Concept with the brand of the famous Ukrainian designer the COAT by Katya Silchenko. The collection has 16 full-fledged looks, but all elements can be mixed with each other in any combination without hesitation!
The idea and author of the sketches was Katya Silchenko, and the production and sewing of the collection was carried out at the WONÁ Concept factory. Katya says: “I have always dreamed of creating a wedding collection, and when Ilona, the founder of WONÁ, approached me, I realized that this was the right moment. I can say with confidence that you will not find such a wedding drop anywhere, it fully reflects me and the DNA of my brand.”
Using the “mix and match” concept, the collection allows you to not only choose one of 16 looks, but also modify it, depending on the bride’s mood or convenience. A special highlight of the transformative collection is the fabrics: mikado, Italian taffeta, silk satin and mesh.
The creators of the collection have carefully thought out all the details, taken care of the bridesmaids' outfits, and together with FIORI they have created three bouquets that go perfectly with each of the looks: classic white with unusual polka dots, a traditional wedding bouquet of roses, and an elegant version with peonies.
This collaboration is unlike any traditional WONÁ Concept wedding collection, and to make the selection and purchase process easier, a video instruction was created for brides on how to combine the products with each other. The collaboration with the COAT has brought a completely new vibe to the WONÁ Concept range, complementing it with practicality, lightness, and a special style.
The final point of the joint project with the COAT was the shooting of the campaign in New York, a city where each image found a recognizable location associated with the stylish images of famous women from iconic films of different eras. The Public Library, where Carrie Bradshaw was going to get married, the legendary Tiffany boutique, Central Park, Brooklyn and Manhattan - these are the places that inspired the creation of unique dresses.
The Mix & Match collaboration was once presented in the CRYSTAL salon. The brand's current collections WONÁ Concept can be tried on in Lviv by appointment — Book a fitting on the website.
P.S. Love
Photo: Philipp Cherichenko @philip.unrmbrd
Make up/ Hair: Juliana @mymakeupmiami
Stylist: Zhenya Primachenko @zhe_primachenko
Video: Alexey Glebko @alexeyglebko
