WONÁ is YOU!

“WONÁ is you”: WONÁ Concept group presents a new project. WONÁ is me. WONÁ is you. WONÁ is each of us. WONÁ Concept group presents a new project “WONÁ is you”. Its main idea is to show that all girls, without exception, are beautiful and there is no need to adapt to the general “standards” of understanding beauty.

A study by Cornell University, conducted by Lori Neighbor and Jeffrey Sobal, showed that 70 percent of brides who participated in the study want to lose weight. This desire to adhere to imposed standards of beauty and supposedly “correct parameters” distorts the natural beauty and individuality of a person, forces them into frames, lowers self-esteem, deprives them of self-love and confidence. A frequent reason is the lack of the appropriate sizes of the desired dress.

The project was shot by 3 completely different girls who presented 12 of the most popular dress models from the brands and , which are part of the WONÁ Concept group . Classic and minimalist, lush according to the latest trends or fitted embroidered with lace and sequins - every bride will find her dress that will emphasize her individuality and beauty!

“WONÁ Concept and Eva Lendel are recognizable and popular brands not only in Ukraine, but also in Europe and the USA. We could not stay away and ignore this topic, because it is important to us that absolutely every bride can find her dress, feel beautiful and confident, admire herself and her appearance. This was the reason and at the same time the inspiration for creating the project,” shares Ilona Shramko, co-founder of WONÁ Concept group.

The name of the project “WONÁ is you” conveys the main values of WONÁ Concept group. The team believes that the process of preparing for a wedding should be enjoyed. Women are real muses: their beauty, strength and willpower become inspiration for creating incredible brand images. WONÁ Concept group strives for every woman to be able to realize her dreams and not worry about centimeters, because during this period of life the most valuable are feelings and emotions.

WONÁ Concept

Eva Lendel

Agency:

Ladó Agency @lado.agency

Photographer:

Sergey Vasiliev @sergeyvasiliev1

Stylist:

Anna Goncharova @aniahoncharova

Makeup:

Olga Ostapchuk @olhaostapchuk

Hairstyles:

Pavlo Lotnik @pavellotnik